Is the BESC brand extinguished immediately or is there a phasing-out plan?
There is no extinction plan for the BESC brand. What exists is BB’s commitment to maintain the brand for the same period of the service agreement, signed by BB and BESC, with the State of Santa Catarina, which has a term of 5 years. BB’s Marketing and Communication Department will ensure that the coexistence between the two brands is given in the best possible way and adds value to the business. BB knows the importance of the BESC brand for its clients and will use it positively and in its favor.
Updated 12/27/2018 at 03:50 pm