Integrity, transparency, respect and socio-environmental responsibility
The management of ethics in Banco do Brasil is based on a set of good principles that guide the company’s behavior and relationships aiming to: raise awareness of the functional body about the essential character of ethical behavior in the daily work, enable prevention, curb deviations and identify the risks and consequences of deviations from ethical conduct.
In BB, all units traditionally act in accordance with the ethical principles, norms and culture of the organization. In addition, everyone in the Company is responsible for promoting conduct and practices guided by noble values.
This strong Banco do Brasil culture, built over more than 200 years of history, reinforces the use of administrative and business practices based on integrity, transparency, respect and socio-environmental responsibility.
And in order to maintain its commitment to ethics, BB formalizes its values and guiding principles, enabling ways for everyone to understand and live up to ethical standards, and to assume their responsibilities in the construction of collective goals.
Updated 05/13/2022 at 11:06 am
Code of Ethics of Banco do Brasil is a conducting instrument of the principles, values, vision and mission, which presents the Company commitments and guidelines with regard to their stakeholders (customers, workers and employees, suppliers, shareholders, investors and creditors, partners, competitors, government, community and regulatory bodies).
Its main role is to guide the actions of workers and employees, and they have to be aware of and watch over the precepts contained therein.
As for the Code of Conduct they govern the duties and indicate the behaviors considered desirable in the workplace. The document includes specific guidelines related to conflict of interest; gifts and favors; workplace; internal relationships; assets and resources; security and information processing, and other key points. It is a framework that necessarily must be complied by all employees.
Both are reviewed on a regular basis so that they can provide guidelines on how the Company should act upon the challenges of our time. Furthermore, they are part of the program content of the external selections, and pre-employment procedures.
The Code of Ethics and the Standards of Conduct are put into motion in the BB facilities, in Brazil and abroad, and they have versions in English, Spanish, French, German, Italian, Mandarin, and Japanese. All employees working in Brazil and abroad, trainees and apprentices are encouraged to read them annually.
Click here to access the Code of Ethics and Standards of Conduct.
The standards and principles of the Banco do Brasil are contained in the current legislation, in the customs, BB Policies, in the Corporate Governance Code, the internal regulations and especially in the Code of Ethics and the Standards of Conduct.
Institutionally, the ethics and discipline management is centered on the Human Resources Directorship (Dipes), through two divisions, Ethics and Disciplinary Control Division (Dedip) and Internal Ombudsman’s Office.
The Ethics and Disciplinary Control Division (Dedip) proposes policies and rules for matters associated with ethics, promotes a culture of ethics, coordinates activities to disseminate rules of conduct in the Company, and articulates preventive and educational activities.
The Internal Ombudsman’s Office is a communication channel for employees, trainees, apprentices and workers of contractors, whereby BB seeks to resolve conflicts through dialogue and mediation. The Ombudsman’s Office welcomes compliments, suggestions, complaints and reporting (whether anonymous or identified).
Banco do Brasil corporate ethics management also includes other organizational structures such as: Regional People Management Offices (Gepes), State Ethics Committees, Ethics Executive Committee, Regional Disciplinary Committees and Executive Disciplinary Committee.
Banco do Brasil has State Ethics Committees in each state of the Federation and the Federal District of Brazil, working with the following objectives: disseminating the ethical principles adopted by BB in jurisdictional areas of the State, deciding on the implementation of management measures and sanctions, and proposing improvements in business processes involving corporate ethical principles.
Each State Committee consists of three members, having one representative elected by the employees with powers of temporary job stability and irremovability with a three-year term of office.
There is also the Ethics Executive Committee consists of five members of the Executive Board, with powers to decide on conflicts and ethical dilemmas of institutional character, develop recommendations of conduct to the Organizational Units, propose improvements in business processes involving corporate ethical principles, including other duties.
To curb misconduct, encourage and ensure proper implementation of the Code of Ethics and Standards of Conduct, BB acts preventively by providing and promoting capacity-building activities, through classroom and self-instructional courses, available at the Corporate University of Banco do Brasil (UniBB).
Among these stand out the Ethics Trail composed by videos, articles and courses in order to strengthen the implementation of ethical principles in business and relationships. This is a prerequisite for employees to move forward in career.
BB is a founding member of the National Forum for the Management of Ethics in State Companies, which aims to share practices, formulate strategies and establish ethical procedures compatible with the demands of each of the companies represented, as well as implement actions for dissemination of ethical principles in the organizational policies and practices.
BB also participates actively in the Corporate Pact for Integrity and Anti-Corruption, sponsored by the Ethos Institute, created in order to develop strategies to support signatory companies of the Covenant to implement policies to promote integrity and combat corruption.
In 2016, Banco do Brasil was recognized by Pró-Ética as a company engaged in prevention and fight against corruption and types of fraud. Of the 25 certified companies, BB was the only state-owned company listed. Pró-Ética is an initiative of the Ministério da Transparência, Fiscalização e Controladoria-Geral da União, together with the Ethos Institute and invited entities and institutions from the public and private sectors.
Banco do Brasil was also recognized in 2014 and 2015 by the US Ethisphere Institute, a global benchmark in corporate ethics, as the only financial institution in Latin America among the most ethical companies in the world. This recognition endorses the BB management model, which exceeds the minimum legal compliance in relation to ethics and compliance, reputation, leadership and innovation, governance, social and environmental responsibility, and ethical culture programs.
Internal Ombudsman’s Office of BB was recognized in 2014, 2015 and 2016 as one of the ten best ombudsman’s Office in Brazil, by the Brazilian Association of Company-Customer Relationships (Abrarec).
In 2015, the Internal Ombudsman’s Office of Banco do Brasil was also awarded a “Honorable Mention” of the “Conciliar é Legal” award, because of its Mediation methodology. The recognition was awarded by the National Council of Justice (CNJ) which awarded practices of courts, professionals, organizations and companies that promote and disseminate the culture of conciliation in conflict resolution.
Also in 2015, BB was recognized by the contest “Good Practices in Ethics Management,” promoted by the Public Ethics Committee, for the educational work developed in order to disseminate and promote respect for ethics.
The achievement of these awards contributes to the organization’s image solidification, attests to the whole relationship of audience that the company prides itself on maintaining an integrity environment while it increases employees’ satisfaction who feel proud to be part of Company.
This policy guides Banco do Brasil’s behavior regarding to customers and users of products and services and assures that the bank conducts its activities in compliance with principles of ethics, accountability, transparency and diligence, fostering the convergence of interests and the consolidation of an institutional image of credibility, security and competence.
The relationship with customers and users of products and services includes the stages before, during and after the purchase of products and services.
I) We offer products and services adapted to the needs of customers and users in each market segment, with innovation, quality, safety and timeliness, without conditioning the supply of a given product or service to the supply of another product or service;
II) We promote a model of cooperative and fair relationship with our customers and users;
III) We offer dignified, courteous and fair treatment respecting the interests and the rights of the consumer;
IV) We offer clear, reliable and timely advices and information to enable customers to make the best business decisions, taking into account their profile and consumption behavior;
V) We ensure the confidentiality of banking information, except in cases requested by law;
VI) We respect the will of the customer interests in the extinction of the contractual relationship with Banco do Brasil regarding products and services or in the transference of relationship to another financial institution;
VII) We encourage the communication of customers and users with the Company and we consider its manifestations in the development and improvement of solutions in products, services and relationship, fostering the convergence of interests and the consolidation of an institutional image of credibility, security and competence;
VIII) We prioritize the dialogue and seek the solution of the demands of customers and users in a fast and precise way to ensure their satisfaction with our products and services, without having to resort to external agencies.